1% for the Planet® is a partnership of companies that understand just how important it is that we protect the world we live in. Its members are concerned with the social and environmental impacts of industry, and know they have a part to play themselves. Together, they pledge their commitment to greater corporate responsibility from businesses, uniting donors and doers to help accelerate smart environmental giving. The 1% for the Planet® initiative operates as a non-profit organisation. It encourages businesses to help safeguard the environment by donating 1% of their turnover to grassroots environmental groups making a difference in their local communities.